| What is the objective?
Be clear of the objective of the presentation
Before starting to make the presentation be clear what is the objective
of the presentation. Is it to inform or report or is it to persuade for an
action etc. If you are making a presentation to ask for more budget
for promotion but your presentation is only giving sales data and
market shares, then your presentation is not meeting the objective.
Who is the audience?
After the objective think of the audience to whom you are going to make the presentation. It is very important that if you are giving the presentation to the clients of your company and you are using technical nomenclature then they might not understand. Or your presentation might contain a lot of figures and numbers, which might put off people.
Structuring the Presentation
The next step is to create the structure for the presentation. This is important so that all the content gets covered in a logical manner and the presentation can flow smoothly.
Here the focus should be on the objective of the presentation and audience should be able to follow and understand the message.
You can divide your presentation into different modules:
This division into different modules can be on the basis of
1) Any category classification for example-Television market, Computer market.
2) Geography region-North India, South India etc.
3) Time or chronology- this year, last year or this quarter, last quarter etc.
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