|
Have a good title
Think of a good title which
enhances the readers' curiosity and also is an apt description of
the objective and content. Have a title that is appropriate, descriptive,
and (perhaps) imaginative.
For example a quality training proposal
can have the title as " Creating 6 sigma employees" or
a PMS proposal can have the title as "Project Tiger" etc.
Make it short
Time and patience both are in short
supply. Make it brief to the point.. Nobody has the time to read
10-12 pages of a proposal
Give you best ideas but not all
your ideas
A proposal is often judged by the
worst idea so do not mention all your ideas as somebody or they
will pick on them and your proposal will lose the focus.
You will never get the chance to present it gain. Leave your off
the wall suggestion to later discussions.
Keep the Reader in mind
The most important thing you can
do with the introduction to your proposal is demonstrate that you
understand the prospect's needs and wants.
A Google search or a profile in Facebook, Myspace ..etc can reveal
a lot about the user which can be included in the proposal.
A proposal to senior management should not cover the historical
detail but more how it fits in with the long term strategy. It should
have only critical details.
A proposal to middle management
should cover the tactics. How much it ill cost ?.
What will be the benefits? Ask for suggestions to improve the future
transaction.
A proposal to lower management will
have a lot of operational details because of limited understanding
and gaps of the business. How will it work, what will be the conditions,
cost, techniques, benefits.
Ask for suggestions
While writing the proposal, brainstorm
ask for the suggestions and ideas. Then include the best one in
your proposal
Create a relationship
Instead of writing it in a boring
formal tone write it in a more informal relationship oriented tone.
For example, you can mention this is our internal thought in this
matter….
Or we thought this will be good for your/our business….
Use charts/ tables to make a point
Dramatize but do not overdo it.
Instead of being descriptive use bullet points, tables, charts or
graphs to make a point.
Quick Checklist
Make your proposal SMART: Have a
clear objective
-Suitable (meets identified needs,
yours and theirs)
-Manageable (fit to carry out the tasks)
-Appropriate (is it the most efficient way of meeting the
needs,
for you and your partners)
-Responsible (is it relevant to the enquiry and policies)
-Transferable (sustainable and accepted)
Adapted from Mark H. McCormack book on
Communication.
Some
of the Other Top PPTs
(click on the blue headings to read)
The Monk who sold the Ferrari has
some of the most important learnings
read the summary of the key learnings
of this very good book at
-
Steve
Job and the Art of giving Presentation
Use this 10-part framework to wow your audiences. Many observers
claim Steve Jobs has charisma. True. But he works at it. Nothing
in his presentations is taken for granted. He studies the art
of telling a story to inspire his audience. You must do the
same to electrify your listeners
A very inspiring and motivating ppt to enjoy your
success
|