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It is always said by management gurus that don’t compare & compete with other companies. It is wiser to benchmark against yourself than to benchmark against your competition. On this very premise W Chan Kim & Renee Mauborgne differentiate Blue Oceans & Red Oceans in the book they call Blue Ocean Strategy. They have observed that there are no permanently excellent industries & companies. Their research made it apparent that there were smart strategic moves. These moves found their genesis in creating Blue Ocean strategies, which led to a strong profitable growth. We look at their study along with examples where such strategies were created.


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