Target Audience

It is always said by management gurus that don’t compare & compete with other companies. It is wiser to benchmark against yourself than to benchmark against your competition. On this very premise W Chan Kim & Renee Mauborgne differentiate Blue Oceans & Red Oceans in the book they call Blue Ocean Strategy. They have observed that there are no permanently excellent industries & companies. Their research made it apparent that there were smart strategic moves. These moves found their genesis in creating Blue Ocean strategies, which led to a strong profitable growth. We look at their study along with examples where such strategies were created.

  • Comments

Write to:
©All Rights Reserved, 2014
Designed & Developed By BSD InfoTech
Call for any query
Site best viewed in , Firefox 3.5+, Chrome 3+, Safari 5.0+