Sundeep Khanna, CEO of Wonderlass, a women’s apparel company was quarantined in a Government selected venue. He was asymptomatic so to protect his family he chose to be in quarantine. Similarly, Siddhartha Banerjee, CEO of Upturn Automobiles was quarantined in the same hotel.   They exchanged pleasantries from their adjacent room’s balcony & as they got comfortable, Sundeep poured his heart out, “The challenges due to COVID19 are definitely different. How are you navigating your company amidst this crisis?” They hit an interesting conversation that unfolded many helpful cues- must for businesses to thrive in these tough times.