Target Audience

We are continuously being influenced to make the desired choices by the marketers. It may be in the form of the display in a supermarket or playing to our emotions of fear as in insurance advertisements. We can use the softer form of this influencing technique as a leader by nudging the team members to take desired decision or choices without appearing overbearing or coercive. Nudging helps to positively influence decisions & change the way various choices are presented to reach the overall goal.

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