Target Audience

A block buster movie like ‘3 idiots’ ‘Chak de India’ ‘Bhag Milkha Bhag’ etc are most watched and appreciated because of the star performances But our focus on star performers makes us ignore the supporting actors who actually run behind the screens, do the work and make things happen This happens even in real life- especially the corporate world We focus too much on star performances during a presentation or meetings or when we see the results But even the non-star employees or the B category ones, are as much important as the star ones They are as much capable, even more, dedicated and steady performers in the corporate world

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