Target Audience

Shiva was proposing a product packaging change initiative, which would reduce the cost & solve one of the customer’s major grouse. Sharad- purchase manager repeatedly interrupted Shiva’s presentation & made baseless arguments to reject his ideas. Sharad was notorious for these interruptions. Shiva was disturbed & frustrated by this continuous purposeful resistance & appeared helpless. He hated reducing this interaction into a shouting match. We face numerous challenging situations like above where we choke and appear clueless for the appropriate response.

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