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Strategy is different from operational effectiveness. Strategy is your deliberate choice to be different. Operational effectiveness is not a matter of choice, it is something that everyone has to do, for increasing effectiveness. So it is common & applicable to all companies. Both, are important but, should not be confused. Only strategy can give you a sustained advantage. It is an unique advantage that you have over other companies. This is a bit about strategy & why it is important. Let us read more about what you need to consider when you are creating one.


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