Peter Drucker said that “Organisational culture eats strategy for breakfast.” So, both should be incoherence. If not so, the company is deemed to fail & collapse. There are multitudes of examples where culture has led to the demise of the company, eroded its value & marred its reputation. The reputation & brand created with all the hard work will collapse, lose its presence in the market if culture & values are compromised. Make your organisational culture your assets & map your road to success.