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The series of Airtel advertisement where yet to be married couple is chatting in the night, brings a smile on our face. It says that special relations don’t care about time when they need to get in touch with their loved ones. Such & many advertisements either bring a smile on our face or make us think about significant aspects of our lives. This has immense learnings as we seek to gain attention and focus in a hyper competitive and busy world Advertisers have a well thought out strategy behind each campaign. Can we apply these to our life ?


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