Target Audience

The biggest impact of IPL is in changing the rules of the game - literally and figuratively - to widen the appeal byre-positioning cricket between sport and bring new target segments like children and women. In organizations this would be the ability to re-define within an organisation its business model or products & services to widen its target market and bring more consumers. Similarly there are other great business and management lessons to learn from IPL. Here are the few

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