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It has been the subject of Dilbert comics & everyone shares some humor attached to meetings or rather on the fact that it is a waste of effort, leading to nothing. Why are meetings a waste of effort? It is because most managers have unrealistic expectations about how a meeting will proceed & operate. They believe that it can be a session of sharing of ideas, a brainstorming session that is unplanned. Not all meetings can be free flowing. These kind of meetings are possible when you are discussing about creative ideas for a campaign. But, there has to be a structure to the meeting, to have conclusive results. We look at different type of meetings & how to run them.


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