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Isn’t it tough changing brand preferences of consumers or asking a team member to approach a challenge in a new way? Why would anyone change their mind? Just because you want them to change it? NO it isn’t that simple, is it? The challenge is that when we grow up, we get pretty rigid about our ideas, beliefs & views. We resist change & new ideas become unacceptable. How can you revisit or reverse a thought? Here is what psychologists Howard Gardner & Kevin Dutton have to say about changing minds.

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